Milan is fashion, design, luxury and innovation: the history of the city has its roots in a wonderful universe of historic shops, with a tradition handed down from decade to decade, from family to family.

In via Ponte Vetero, in the elegant and creative Brera district, between Piazza del Carmine and the Sforzesco castle, the Demaldè family turn an activity that dates back to 1943 as “bottega storica” (historic shop); and which this year celebrates 80 years of activity.

In a few square-meters of shop, Demaldè hosts a collection of vintage and contemporary bijoux of all types and eras, of its own production or of major brands of the history of bijoux.

Like a small Wunderkammern, Demaldè hosts a collection of vintage and contemporary bijoux of every type and era, of its own production or of great brands that have made the history of bijoux.

The protagonists are the cufflinks, a unique selection of their kind in Milan and in Italy. It is precisely in this small historic shop in the heart of Milan that this long- forgotten accessory has begun to shine again.

The passion, the research and the knowledge of vintage and contemporary jewelery have led Elvio - jewelry maker and gemologist- his wife Loredana and their daughter Chiara to collaborate with fashion magazines, photographers, La Scala Theater, Piccolo Teatro, fashion brands, numerous movies and television shows.