Three Hearts, One Passion

Crossing the threshold of the physical store you will be plunged into a magical atmosphere, with a series of splendid showcases containing thousands of unique jewellery pieces. It will seem as if you are entering a small Wunderkammern, a chamber of wonders full of vintage and contemporary jewellery of every type and workmanship, of their own production or of great brandsthat have made jewellery history.

In this fantastic world there are Elvio, collector, jewellery maker and gemologist, his wife Loredana and their daughter Chiara. Guardians of a marvellous art, always available to recommend the right jewel for every need and taste.

The history of our jewellery shop in Milan

Once upon a time there was a small shop at 22 Via Ponte Vetero, opened in 1943 in the elegant and creative Brera district, between Piazza del Carmine and the Sforzesco castle. It was here that Demaldè found the right place to express his love for jewellery. At first with his own creations and then pursuing a passionate search for vintage and vintage jewellery that led him to travel to the United States and many European and Asian countries.

Since then, the years have passed and the shop has become a reference point for vintage jewellery enthusiasts and for all those working in the world of fashion and entertainment.

Demaldè also represents the history of the city of Milan. In fact, the shop retains the image of 1940s Milan, with its original shop window and glass door with ‘Fontana Arte’ lucite handle from the same period. The furnishings, on the other hand, are from the 1980s, with laminated furniture in ‘Memphis Design’ by renowned architect Ettore Sottsass.

It is a historic shop that has become part of the city and the Milanese. We accompany customers in their choice of jewellery for important moments in their lives, from christenings to weddings, from graduations to retirements.

A longevity rewarded by boththe City of Milan and the Lombardy Region, which, in 2015, recognised us as a Historical workshop in Milan and  Historical shop in Lombardy.

Demaldè collaborations

Passion and research are the soul of Demaldè, qualities appreciated all over the worldthanks also to the many synergies we have built over the years in the fashion and entertainment sectors. We collaborate with prestigious stylists on fashion shows and for the creation of look books; with artists from the world of music, for music videos or participation in events and festivals (such as the Sanremo Festival); as well as photographers, directors and costume designers for theatre, film and television programmes.

In our jewellery shop in Milan we keep many small treasures: we are certain that there is a right jewel for every person.

Come and visit us in our jewellery shop in Milan!